Using promotional products to market your company and raise awareness is one of the best decisions you can make for your business. However, having promotional products for giveaways is not enough. You need to know how to use them effectively to generate more sales for your company. You don’t want to give away promotional products without an effect on your revenue. Consider the following ways of using promotional products effectively to generate more profits.

Think about your target audience

Before ordering promotional products for your company, think about your target audience and their interests. You want to attract them to buy from you while ensuring the promotional items align with your marketing strategy and goals. Note that the more your customers like the promotional products, the more they’re likely to use them and share their experiences with other people, which means more sales.

Include your message in the promotional product

Do not just print your logo on the promotional products and give them away. It is essential to include other things such as catchy messages, your company’s address, contacts, website, etc. Use promotional products that speak for themselves while sending the message you want to get home. 

For instance, when sending out custom postcards and mailers, you have to ensure they appeal to the needs and tastes of your customers by incorporating things such as coupons codes and discount announcements. They are a great way to announce big sales and attract more customers.

Use branded merchandise

There are hundreds of promotional products out there, from apparel to mugs, that you can use as giveaways to your customers. But to make them useful for your company, ensure they are branded with your company’s information. That is how you boost your brand’s visibility and generate more sales. Try items that are useful and durable and attach them to certain purchases.

Offer promotional products as incentives for referrals

The best way to generate more sales with promotional products is to offer them as incentives for referrals. If you get a genuine referral from an existing customer, you can send them a branded promotional item as an incentive or appreciation. Promotional products give you a thoughtful way to recognize your customers.

Create unique promotional products

For you to stand out from your competitors, your promotional products have to stand out as well. For instance, posters are an excellent way to promote a brand and products, but the design must be extraordinary if you want to achieve exceptional results. 

Whether on custom flyers or billboards, good promotional messages indicate what you are selling, your company, and what customers should expect from you. Use promotional products that your customers will be happy to use repeatedly so that they become advocates of your brand even unconsciously.

Connect your promotional items with the digital world

You can connect online lead generation with physical branded promotional items. You can offer potential prospects gift cards, and they can redeem them by visiting your website. When they visit your website, you get their contact information and generate leads through emails and newsletters.

The bottom line

Ensure your promotional products feature creative designs, catchy phrases, and a clear logo of your brand.