Manual online reputation management involves making the changes to your site that result in positive comments appearing higher in the search results and negative ones disappearing entirely. You can do it yourself or hire a company like ours to do it on your behalf, but you can’t afford to ignore it if you want to keep your business running smoothly online. However, having a professional handle your manual online reputation management is more than just hiring someone to change a few links here and there; it’s about working with someone who knows what they’re doing. If you want to learn more about why manual online reputation management is essential, keep reading!
1. Helps In Immediate Crisis Management
If a serious problem comes up, sometimes you need immediate action. Issues that arise can come at any time, and there is no need to wait for someone else to respond. An online reputation crisis can be a public relations nightmare if you do not handle it appropriately. Manual measures will help address any reputation issues sooner, thus reducing related damages.
A manual approach to managing your online reputation allows you to get ahead of problems before escalating into full-blown crises. That way, you’ll have more control over resolving issues and how customers or clients react. You can contact a reliable online reputation management company like DigitalOx Ltd for a professional online reputation management service.
2. Keeps You Away from Bad Reviews
You can’t control what others say about you online, but you can use a manual approach in reputation management that is ready and waiting. If something arises that isn’t positive, your team can help you prepare how you will address it. That way, you don’t have to respond on an emotional level and, instead, be better prepared.
When someone posts negative information about you or your business, you can take a step back and respond with facts. When they ask for clarification or details, your team can provide them without heated arguments. A manual reputation management method keeps you away from bad reviews by helping keep emotions out of responses and allowing you to remain professional at all times.
3. It Helps Keep Your Competitors at Bay
Let’s face it, your competitors want nothing more than to get a leg up on you, and if they can achieve that by smearing your good name, they’ll do whatever it takes. Manual online reputation management services are here to help you keep them at bay, making sure your positive reviews reign supreme. After all, who wouldn’t instead buy from someone with an exemplary reputation?
The trick is knowing how to manage what people say about you when they aren’t even talking about you! The manual approach to online reputation management allows you to control every aspect of your company’s online presence, including what gets said about you and on which platform. That way, no one has any room for error or misinterpretation—and everything stays positive for your business.
4. It Shows Customers You’re Listening to Them
Customers are vocal about their experiences with your business, both positive and negative. Manual online reputation management allows you to use social media platforms like Facebook, Twitter, and Google+ Hangouts on Air to reach out directly to customers, ask questions, solicit reviews, and engage in conversations. Responding quickly and naturally can demonstrate that you listen and care about your customers.
The more engaged you are, the more credible your brand will appear to others. Also, showing that you’re involved humanly will make customers feel valued and appreciated—and they’ll be more likely to stick around or recommend your brand to others.
5. Helps In Enhancing Your SEO Ranking
SEO is one of several factors used by search engines like Google, Yahoo! and Bing in ranking web pages. While having links is a big part of SEO, other things may contribute, such as your company’s reputation. Suppose you have a negative reputation for specific keywords on any significant search engine. In that case, it could lower your SEO ranking for those words—and keep people from clicking through to your website.
A manual approach to online reputation management will help you monitor what others say about your business online and allow you to respond accordingly. Consequently, you can ensure that all relevant information is correct before it takes root on a search engine results page (SERP).
Conclusion
It’s no surprise that online reputation is essential in today’s competitive market. Both potential customers and consumers value it highly, and they’ll choose businesses with favorable reputations every time. Not only that, but good reputations also help your search engine rankings (Google loves reputable companies), and they can lead to organic customer growth–people who trust you will recommend you to their friends. That’s why manual online reputation management is a business priority for any company or organization that wants to succeed in today’s marketplace.